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Lyndsay Wise is a research director at Dresner Advisory Services (DAS). Before joining DAS, Lyndsay worked as the Director of Market Intelligence at Information Builders, leading the customer intelligence and competitive intelligence centers of excellence (CoEs), providing market intelligence, strategic marketing insight and working with customers and prospects by helping them build out their BI strategies. In 2007, Wise founded WiseAnalytics, and for eight years was an independent analyst and consultant providing services to small and medium-sized businesses on business intelligence, analytics, data warehousing, BI dashboard deployments, and developing industry research on BI technologies and trends. Wise has more than 20 years of experience in business systems analysis, software selection and implementation of enterprise applications. Lyndsay is the author of Using Open Source Platforms for Business Intelligence: Avoid Pitfalls and Maximize ROI.