07:30 AM - 05:30 PM


08:00 AM - 09:00 AM

Breakfast and Sponsor Gallery

09:00 AM - 09:20 AM

Welcome, Agenda Goals and Plans

Howard Dresner
09:20 AM - 09:30 AM

Research Insights Capsule: Data Culture

Dresner Team
In a data culture, leaders value facts over gut feelings or intuition. Success with BI requires the right culture and strong C-level management to drive alignment of all involved parties to make BI work at a strategic level. In this short segment we'll share our latest research related to data culture.
09:30 AM - 10:30 AM

The Shape and Substance of Data and Analytics in a Distant Place and Time: Explorations of Khipu Accounting in the Inca Empire

Gary Urton
The world of “business” most of us live in today takes the form of statistical data and logistical information pertaining to production, wealth, consumption, and other such matters in written form (whether in hard copy or digitized), organized in tabular formats populated by numbers. The latter take the form of numerals invented centuries ago in the Hindu-Arabic mathematical tradition that were first adopted in the West by early mercantile capitalists, especially those of the city-states of northern Italy. This data-recording and analytical tradition began in western Europe from around the beginning of the Renaissance. This presentation takes us far from the Western world, but still during the time of the European Renaissance, to a world yet to be discovered by Westerners of the time – the Inka empire of pre-Columbian South America. The Inka recorded data pertaining to administrative matters on a knotted-string device, known as the khipu (or quipu). Most such records pertained to imperial statistics, especially those concerning such matters as censuses, tribute records, goods stored in state storehouses, and so on. This was a tradition of data, statistics and analytics that was completely alien to Europeans at the time of their first encounter with the Inkas, in the early 16th century C.E. – as well as to most of us today. This presentation will challenge us to consider an alternative tradition of synthesizing and recording information which, it is suggested, offers unique insights into data, analytics, and the nature of “business intelligence.”
10:30 AM - 11:00 AM

Break and Sponsor Gallery

11:00 AM - 11:10 AM

Research Insights Capsule: Data Storytelling

Dresner Team
Extracting value from data is the centerpiece of business intelligence. Today, and rather suddenly, the ability to share and communicate value through data storytelling has been identified as a linchpin to releasing that value. As evidence, we need look no further than our latest survey data, which finds data story has suddenly risen to be a top 10 priority among 37 BI-related topics we study. In this segment we'll share some of our latest research surrounding trends in data storytelling.
11:10 AM - 12:10 PM

Storytelling with Data: Bringing Data to Life Through Pictures and Story

Cole Nussbaumer Knaflic
Stories resonate and stick with your audience in ways that data alone does not. Why wouldn’t you leverage the power of story when communicating with data? Join this engaging session, during which Cole Nussbaumer Knaflic demonstrates the untapped potential of combining the magic of story with best practices in data visualization for communicating effectively with data. You'll leave the session inspired to bring your data to life and make it a pivotal point in an overarching story that motivates your audience!
12:10 PM - 01:25 PM

Lunch break

01:25 PM - 01:45 PM

Diamond Sponsor Segment

01:45 PM - 02:00 PM

Research Insight Capsule: Data Science and ML

Dresner Team
02:00 PM - 03:30 PM

Busting Big Data Myths with Analytics By Design and Forecasting 2.0 – New Ways to See Around Corners

Dr. Kirk Borne
During this session Dr. Borne will begin with his view of the disciplines and practices of data science and advanced analytics. He will discuss major challenges and myths that impede the implementation of data analytics in organizations, and then present solutions and strategic responses to those. Strategies include: (1) Fail fast to Learn fast with DataOps; (2) Adopt a Culture of Experimentation; and (3) Think Analytics-First by focusing on purpose, products, and outcomes. He will introduce some novel approaches to predictive analytics that are different from standard time series forecasting. These methods are appropriate in the big data and data science era in which data sources and data formats from diverse sensors extend far beyond traditional time series. Several examples and their related stories will be presented to illustrate the concept of Forecasting 2.0. In all of these cases, our ultimate goal is to generate business value from our rich data assets.
03:30 PM - 04:00 PM

Break and Sponsor Gallery

04:00 PM - 04:45 PM

Expert Panel

Platinum sponsors
04:45 PM - 05:00 PM

Research Insight Capsule: BI Value Index

Dresner Team
The Dresner Advisory Services Research Insight for the Business Intelligence (BI) Value Index® was inspired by the many and varied economic indicators used globally by business and government leaders and their teams of analysts, economists, and researchers. Such indicators serve many functions: informing, provoking, and encouraging thought, discussion, and investment. In this short segment, we'll share our latest research surrounding the Value Index.
05:00 PM - 06:00 PM

Understanding emotional needs and experiential desires of consumers through data analytics – the convergence from tangible to intangible value propositions (or how new generations redefine consumer industries)

Gebhard Rainer
In the hospitality industry, Millennials and the generations after them have a different value perception and motivation to purchase. Growing up in a “shared economy” is fundamentally different to the Baby boomer generation, which was focused on acquiring tangible assets, building a foundation for a family and a desire to create a platform for a better life for their children. Because technology has become an ever-present part of our life, new generations “live” through their mobile devices, the craving for social contact, for emotional experiences, for an alignment with personal values and for unique personal experiences is exponentially growing. This presentation will highlight the challenges and opportunities ahead of us, presented by new generations of consumers with different desires and aspirations, an increasing automation of processes and the need for human interaction coupled with strong data analysis capabilities.
06:00 PM - 07:30 PM

Reception and Sponsor Gallery



07:00 AM - 05:30 PM


07:00 AM - 08:00 AM

Women in Technology Breakfast

08:00 AM - 09:00 AM

Breakfast and Sponsor Gallery

09:00 AM - 09:15 AM

Agenda Review

Howard Dresner
09:15 AM - 10:45 AM

Building and Scaling the Culture You Need to Exceed the Results You Want

Jay Steven Levin
Successful data cultures understand the specific set of behavioral characteristics required to insure buy-in, engagement and commitment from C-level down to managers and front-line contributors. Tethering strategy to right actions requires alignment with appropriate behaviors and driving force motivators of all involved. Self-aware leaders understand behavior is information and that results are achieved and surpassed by managing behaviors not target numbers.
10:45 AM - 11:15 AM

Break and Sponsor Gallery

11:15 AM - 12:00 PM

CFO Fireside Chat/ Future of Finance

Topics to be examined and discussed will include: the impact of digital transformation, GDPR, privacy, and regulation, artificial intelligence, and more. This will be an interactive session, with questions from the audience.
12:00 PM - 01:15 PM


01:15 PM - 01:30 PM

Research Insight Capsule: Data Literacy

Dresner Team
Data literacy aims to ensure sufficient levels of training, understanding, and capabilities such that employees—at all levels—can develop meaningful insights from data and know how to apply data in ways that benefit the organization. In this short segment, we'll share some of the latest trends from our latest research in data literacy.
01:30 PM - 02:30 PM

What You Design is Not What People See: The Power and Danger of Data Visualization

Alberto Cairo
We’ve all heard that a picture is worth a thousand words, but what if we don’t understand what we’re looking at? Charts, infographics, and diagrams are ubiquitous. They are useful because they can reveal patterns and trends hidden behind the numbers we encounter in our lives. Good charts make us smarter—if we know how to read them. However, they can also deceive us. Charts lie in a variety of ways—displaying incomplete or inaccurate data, suggesting misleading patterns, and concealing uncertainty— or are frequently misunderstood. Many of us are ill-equipped to interpret the visuals that politicians, journalists, advertisers, and even our employers present each day. We need to learn to not only spot the lies in deceptive visuals, but also to take advantage of good ones.
02:30 PM - 02:45 PM

Research Insight Capsule: Hyper-Decisive® Maturity Model

Dresner Team
Digital enterprises must be hyper-decisive® - the apex of both innovation and perspective - instantaneously processing vast arrays of data and information, and delivering actionable insights to a growing community of users. In this short segment we'll share our latest research surrounding hyper-decisiveness.
02:45 PM - 03:15 PM

Cox Automotive: A Practical Guide to the Hyper-Decisive® Maturity Model

Emilio Isom
During this session Cox Automotive’s Emilio Isom will share their experience employing the Dresner Hyper-Decisive(TM) Maturity Model. This will include how the Cox Automotive Sales Analytics team adapted the model to their organization and worked with internal teams including IT, Sales Operations, and other support functions. Emilio’s journey will cover success, challenges, and ways of using the model.
03:15 PM - 03:45 PM

Break and Sponsor Gallery

03:45 PM - 05:00 PM

The Derivation of Unique Solutions and Future Trajectories through the Simultaneous Exploration of Intrinsic Multi-Domain Synergies

Story Musgrave
Along the way Story Musgrave got tossed into many different worlds and of necessity achieved varying degrees of mastery in each of them. He soon discovered that the solutions to problems in one domain already existed in many other domains and could be creatively adapted to the problems at hand. Over the decades and within many diverse operational scenarios Story learned how to explore, leverage and live on the naturally occurring ubiquitous synergies that exist between all domains and disciplines and eventually, he developed a formal set of principles for doing just that. At Real Business Intelligence Story will take you on this journey with real-life scenarios that precisely exhibit and confirm these principles. The take-away is your immediate ability to create totally unique solutions to current problems and spectacular future trajectories for yourselves and for your companies.
05:00 PM - 05:15 PM

Closing/ Raffle Winners

Howard Dresner