A unique conference focused on what Business and IT leaders need to be successful with Business Intelligence.

About the conference

Too often organizations focus upon technology as a means of enhancing user perspective and fact-based decision-making. And, while technology is an important enabler, it’s a relatively small part of the equation. Instead, we know that the essential ingredients for success lie with people, process and organization - enabled by technology. We’ve long believed that there’s a need for a fresh in-person forum for business and IT leaders to help achieve success with information, business intelligence and analytics.

The Real Business Intelligence® conference is a unique event designed for business and IT leaders and will focus upon strategies for success with business intelligence, analytics and information management. Designed as an interactive executive forum, we’ll be focusing upon those topics which enable attendees to help their respective organizations become more performance-directed and information-driven. For example, topics will include: how to organize for success, establishing a governance program, data story telling, the digital enterprise and more.

We’ve assembled an impressive (and perhaps unconventional) faculty. All are prominent thought leaders in their disciplines and have developed sessions and materials designed to deliver important insights and actionable, real-world advice.

Real Business Intelligence 2017 will take place on July 11 and 12, 2017 at The Tang Center on the campus of MIT.

Formed in 2007, Dresner Advisory Services is a group of industry veterans experienced in all aspects of the business intelligence and information management markets (e.g., users, vendors, journalists, analysts). We produce independent and objective research covering a wide range of related topics throughout each year.


General Conference

What is the Real Business Intelligence Conference?

The Real Business Intelligence Conference is the first industry event for business and IT leaders focused completely on real world best practices and proven methods. It was created by veteran industry analysts Howard Dresner (Father of BI) and Bill Hostmann. Both are well-known Gartner alumni.

The focus of the two-day, single track event will be on strategies for success with BI,analytics and information management with pragmatic and actionable takeaways.

Why should I attend?

The Real Business Intelligence conference is different from others you may have attended because it's NOT about technology. Rather it's focused on strategies for success with business intelligence, analytics and performance management (e.g., people, process and organization enabled by technology).

Our conference aims to teach new processes, share new ideas and help "move the needle" within your organization with pointed and actionable advice.

To this end we have organized an extraordinary faculty that you won't hear anywhere else. They are among the best in the industry, picked by our veteran co-chairs, Howard Dresner and Bill Hostmann to ensure a rich learning experience.

As a very small and intimate forum (300 attendees) we are limiting attendance to very senior business and IT leaders. This means that you will have many more opportunities to have meaningful interactions and build relationships with peers and faculty members.

As a first-time event we've priced admission below the industry at $995 USD.

When and where will Real Business Intelligence 2017 take place?

Real Business Intelligence 2017 takes place July 11-12, 2017 at the MIT Tang Center in Cambridge, MA. The MIT Tang Center is located at 70 Memorial Drive Cambridge, MA 02139

Will Wi-Fi be available?

Yes, Wi-Fi will be available throughout the conference facility.

What are the hashtag and twitter accounts for Real Business Intelligence 2017?

The official hashtag is #RealBI2017

The twitter account is @RealBI2017

How can I get the latest news about Real Business Intelligence?

We will update the website www.realbusinessintelligence.com with new speakers and updates about the conference. You can also follow @RealBI2017 on twitter.

How can my company sponsor Real Business Intelligence 2017?

For sponsorship information please contact danielle@dresneradvisory.com


What are the registration fees for the conference?

Early bird registration (until December 21, 2016): $795.00

Winter pricing registration (until February 28, 2017): $895.00

Standard registration: $995.00

What is included in my registration fee?

Your registration fee for a Full Conference Pass entitles you to the following:

  • All Sessions
  • Networking Reception
  • Meals as provided by Real Business Intelligence 2017

Do I need to wear my badge throughout the entire Real Business Intelligence 2017 conference?

Yes, your conference badge is required for entry into the conference. Please be aware that you will be asked for valid photo identification at registration before receiving a conference badge.

What is the conference substitution and cancellation policy?

Substitutions: We will accept substitutions as long as they are received by 5:00 PM ET on June 9, 2017 via email to registrar@realbusinessintelligence.com.

Cancellations: A refund minus a $50 processing fee will be given for all written cancellations made by 5:00pm ET on June 9, 2017 via email to registrar@realbusinessintelligence.com. No refunds will be given for Early Bird Registrations or for cancellations made after June 9, 2017.


How do I book a hotel room for the conference?

The official hotel for Real Business Intelligence 2017 is the Boston Marriott Cambridge. A special discounted rate of $299/night includes complimentary Internet in your sleeping room and access to the fitness center. Reservations are first come, first served and must be secured by June 19, 2017.


I have more questions. How do I get in touch?

Contact info@realbusinessintelligence.com or ping us on twitter @RealBI2017